Hollywood makes iconic catch phrases seem easy.
Whether it’s McGarrett’s “Book ‘em, Danno” or Vizzini’s “Inconceivable!” in “The Princess Bride,” we take them for granted.
But there is a dismaying amount of trial and error behind the relative handful of utterances that fully capture the public consciousness.
For example, the magisterial “Make it so” of Captain Jean-Luc Picard in the “Star Trek”…