How PBS and NPR can go commercial

“The public broadcasting people are too snooty to run traditional advertisements,” I said to a giddy media consultant. “The Trump-backed bill rescinded more than $1 billion in public broadcasting funds,” said the consultant. “That’s about 1 percent of NPR’s budget — and 15 percent for PBS — but they’ll still beg consultants like me to tailor their ads.” “What do you hav...

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