Carey Martin/Louisiana Farm Bureau Federation
The National Association of Farm Broadcasting recognized long-time Louisiana farm radio broadcaster Don Molino Friday for 30 years of service to the farm broadcasting industry.
Molino is the senior farm broadcaster for The Voice of Louisiana Agriculture Radio Network based in Baton Rouge. His broadcasts are heard each weekday on over 20 radio stations across the state of Louisiana.
He also celebrated another milestone earlier this year, when the Louisiana Association of Broadcasters presented Molino with the LAB Lifetime Achievement Award.
Molino has spent his entire career on the radio. His first broadcasting experience began in high school on his local radio station KFTV-AM in Paris, Texas. It was the early 1960’s and Molino cultivated a love of broadcasting that has lasted a lifetime.
His next step in his broadcasting journey took him to East Texas State University, where he earned a degree in Broadcast Journalism while also working for KGVL-AM in Greenville, Texas. It was also during those college days that Molino got a taste of television broadcasting by landing a spot as the weekend sports anchor for WFAA-TV in Dallas. The TV job also had a radio responsibility where Molino was a news reporter for WFAA AM/FM, giving him major market experience in the Dallas - Ft. Worth Metroplex.
In 1971, Uncle Sam came calling and Molino was drafted into U.S. Army in 1971.
Once his obligation to the Army was complete, he refocused his sights on his broadcasting career and landed a news job at KRLD-AM in Dallas, a 50,000-watt station that is still a dominant force in radio today.
A radio career can be a very mobile one, and Molino was feeling the itch to get away from home to see more of the country.
In 1973, he took a position as news and farm director for the Mississippi Radio News Network. It was there that Molino got his first experience in farm broadcasting, a niche specialty of radio with a very loyal following. With no internet and very few reliable sources of information, farmers depended heavily on their local radio station for agricultural news and market information, and Molino was the source for Mississippi farmers.
Molino made his final career move to Baton Rouge, Louisiana in 1980 where he has spent the last 36 years as a news and farm broadcaster for the Louisiana Radio Network and the Voice of Louisiana Agriculture Radio Network.
He also had the chance to get back on television during this time and co-hosted the syndicated 30-minute weekly television show “This Week in Louisiana Agriculture” for 10 years.
“You will be hard-pressed to find a farmer in Louisiana who doesn’t know Don Molino,” said Louisiana Farm Bureau President Ronnie Anderson.
“He is an authority on Louisiana agriculture and our farmers have trusted him for many years both on radio and television.”
In March of 2010, Operations Manager of the Louisiana Radio Network, Ann McMahon, said Molino has always been the ultimate professional. “Every day he comes in and he does six to eight reports, all of them just as professional as the first day he worked with us. So, obviously, Don sees the importance of agriculture, and he maintains that kind of an attitude, and he’s just a super guy for us.”
One look at the wall of his office will give you a glimpse into the appreciation the agricultural industry has for Molino. The plaques come from all corners of both farming and radio, ranging from the National Association of Farm Broadcasters “Southern Region Farm Broadcaster of the Year” in 1997 to the Louisiana Farm Bureau Federation’s “Ag Communicator of the Year” in 2006.
“Don Molino is national quality, and fortunately for the citizens of Louisiana and the listeners to radio in our state, he has been part of the culture and the fabric of our state for almost four decades,” said Louisiana Radio Network President and Owner Jim Engster, who has worked with Molino for over 35 years. “Don Molino has the most recognizable voice in Louisiana.”
Molino has interviewed an uncountable number of farmers and agricultural officials, including one of the most powerful farmers of the modern age – President Jimmy Carter, who was a peanut farmer from Georgia. That list of interviews goes on to include Louisiana governors, U.S. Secretaries of Agriculture and farmers in practically every Louisiana parish.
Throughout his career, Molino has been an active member of the National Association of Farm Broadcasters (NAFB). He is a former NAFB national and regional vice-president.
At age 71, Molino is still going strong. His smooth and assuring voice still graces the airwaves across Louisiana each day, providing Louisiana’s farmers and ranchers with information that is vital to their success and proving that radio is still a viable source of trusted information in this digital age.
When asked what he likes most about his career in radio broadcasting, Molino responded with an easy answer. “This is a fun job. This is an interesting job. This is a challenging job. And I have met some of the finest people God has put on this Earth.”